Our Story

Introducing Paper Chaser newest British street wear label 

London’s based brand and it’s booming success

 

Initially started with custom tees and Snapbacks in and around the streets of West London some years ago. The idea was brought to light when more and more individuals wanted a clothing brand to represent who they were and where they came from.

 

In a sense, this created a type of movement within the community where word got around and more individuals wanted to be a part of the growing message.

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For many young people, trying to make money and growing up in an area that’s surrounded by wealth and affluence can also bring a lot of hardship and struggle to succeed in life.

 

This in turn became the motto of Paper Chaser, Prevail and Conquer meaning that no matter where you come from or who you are; we all work or chase the same dream.

 

The brand is not necessarily aimed towards just making money but that whatever life throws at us, we prevail and conquer, we aspire to do great and be great!

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Our aim is to spread PC to the world and inspire anyone who has a dream. What we do and what we wear, for most, represents who we are and where we want to be in life.

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With our clothes spotted on the likes of Lilly Allen and up and coming music artists, these Londoners continue to represent the PC movement of high fashion and street swag.

 

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